Public Relations Student Society of America announces its partnership with General Mills and United Way Worldwide for the 2012 Bateman Case Study Competition.
The Bateman Competition dates back to 1973 when it was first called the National Case Study and later renamed in honor of the late Carroll J. Bateman. The PRSSA website explains how this competition gives students real-world experience as they research, plan, implement, and evaluate a public relations campaign for a real client. Teams from all over the country enter, and three finalists are chosen to present their ideas to the company. Students can add this experience to their resumes as portfolio pieces and job experience.
The 2012 competition will focus on childhood obesity, an issue that the Centers for Disease Control and Prevention say is affecting one in three children in the United States. United Way Worldwide, an organization focused on improving lives in communities around the world, is the client-of-record for the 2012 competition.
United Way Worldwide mobilizes good will in communities by inspiring local volunteers, connecting with local businesses and other non-profit organizations to stimulate social change, and fundraising for and investing in out-reach programs. United Way calls people to “Live United”, a promise to actively be a part of positive change.
“United Way Worldwide is grateful for this opportunity…to assist in our efforts to bring awareness and impact to the issue of youth health and wellness,” stated Del Galloway, vice president of communication at United Way Worldwide, and 2004 president and CEO of PRSA, to PRSA online. Galloway encourages the students to focus their campaigns on promoting healthy diets and exercise while educating children on their healthy body weight.
Joni Ramirez, a vice president in the Los Angeles Health Practice of Edelman and a part-time lecturer at California State University, Long Beach, is eager to learn more about the involvement of United Way from PRSSA. “United Way has a tremendous reach, and I am hopeful that the local affiliate will be an active partner in our campaign,” Ramirez shared through email. Ramirez is the Long Beach student team advisor for the Bateman Competition.
Students will partner with a local United Way to create a campaign aimed at implementing different tactics to advocate healthy lifestyles. The goal is to reach parents and their children of all ages and educate them on the steps to take in order to secure a healthy future.
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