The Public Relations Student Society of America will have Chris Overholser, the senior communications of Vans, speak at the meeting on Tuesday, Nov. 15, 2011 at 7 p.m. in SSPA 104.
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| Shana Frahm and Chris Overholser during Group Y’s panel discussion “How to Maximize PR Opportunities & Expand Brand Awareness” |
As the senior of communications, Overholser oversees Van’s public relations and lifestyle marketing efforts through product and event publicity, product integration and product seeding in its art, music, and street culture programs, explains his Group Y biography. Before working at Vans, Overholser also worked for Fleishman-Hillard, an international public relations firm, where he specialized in youth marketing programs. And prior to Fleishman-Hillard, he managed the marketing of two professional sports teams, Minor League Baseball’s Wichita Wranglers and professional indoor soccer’s the Wichita Wings.
The purposed topic of the meeting will be brand management. Brand management has no simple definition as it varies across the world of consumer products. Businessdictionary.com states that brand management is considered a marketing function that its goal is to maintain, improve and uphold a brand so the consumer will connect the name to a positive result.
The meeting is an opportunity to learn more about the public relations as well as socialize with PRSSA members and network with an industry professional. Snacks and refreshments will be provided.
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